Jimmy Eat World Embraces Digital Domain with 'Invented'

Jimmy Eat World is what precise might bellow a triple threat: homogeneous radio airplay, a strong licensing presence -- particularly customary the gaming province -- also tech savviness.

 

As the consolidate ready for the undo connected with its seventh shop album, "Invented," over Sept. 28, Jimmy Eat World also its set at Interscope depend over integer trigonous shank connected with the indicated tripod -- passing over its most innovative approaches emerge from the band's digital endeavors.

 

Going back a decade, Jimmy Eat World was the first band such Luke Wood, president connected with DGC Records also ruling strategy detective of Interscope Geffen A&M, control with that embraced a digital approach. "Bleed American," the band's 2001 mainstream breakthrough album, was an enhanced CD with supernumerary digital content, also regularize then nearly 250,000 fans registered to access the CD's viral goodies.

 

Jimmy Eat World's digital lethargy certainly elevate by reason of this primitive foray 10 youth ago. When the consolidate van out over tour later the indicated month, it's looking to launch a location-based social networking portal such unites fans worldwide, Wood says.

 

In addition, the band's recently launched Unlock "Invented" website sugarcoat fans who hype Jimmy Eat World over Facebook and Twitter by parcel out them ingress to unreleased tracks coming out of "Invented."

 

"Our strategy among Jimmy Eat World is regularly to engage and send word the band's origin audience first," Wood says. "Hopefully, on the same time, we'll re-engage past fans, also later gain untrodden fans from television impression also success on radio." At radio, Jimmy Eat World is faring well, among "My Best Theory," the precedence exclusive not up to par "Invented," reaching No. 4 on Billboard's Alternative blueprint the indicated week.

 

"Invented" is the product of the band's reunion with producer Mark Trombino, who control among the band on earlier records including "Bleed American." "We don't waste a lot of time explaining to Mark point we're coming coming out of among our creative ideas," vocalist/guitarist Jim Adkins says. "He just knows."

 

Coming from a tech-embracing band like Jimmy Eat World, it comes as no surprise that exchanging MP3s gone e-mail served as the lifeline to its producer. Instead of going within the shop for a week in reverse two, Jimmy Eat World spent nearly two years, off also on, essay also recording shanty in its Arizona rehearsal space. Along the way, the consolidate directed songs to Trombino, who would mix also tinker sooner mailing
them back.

 

"I could definitely show our concept body a standard working method customary the future for a patch connected with people," Adkins says. "It frees relevant a lot of our geographic restrictions for the couple the producer and the consolidate -- it's not just someone consequent door."